ACU first Manitoban financial institution to be Certified Benefit Corporation

Winnipeg, MB - June 10, 2020

Assiniboine Credit Union has scored one of the highest marks in the world for “being good” for the community, the environment and its employees in an international evaluation. It is now the only financial institution in Manitoba to be a Certified Benefit Corporation (B Corp), a top designation given to businesses that meet the highest standards of verified social and environmental performance.

What are B Corps?

B Corps are a new kind of business that balance purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

ACU’s B Corp Certification

ACU is one of only five other certified B Corps in Manitoba and is one of the highest scoring B Corps in the world.

“With increasing community and consumer concern on how businesses operate in the world, ACU’s ranking confirms that it’s been doing good work in Manitoba. That holds up even by international standards of companies that don’t want to be just the best in the world, but the best for the world,” says Assiniboine Credit Union’s President and CEO Kevin Sitka.

This rapidly growing movement currently encompasses more than 3,300 B Corps across 150 industries and over 70 nations around the world. The non-profit B Lab certifies for-profit companies through rigorous standards for social and environmental performance, accountability, and transparency. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities and local economies, and the creation of high-quality jobs with dignity and purpose.

“B Corp applicants have to score at least 80 points on a 200-point evaluation to be certified. On average a company scores about 90 points. ACU scored over 166 points, placing ACU among the highest rated corporations globally”

“The B Corp assessment is very demanding and very detailed. We’re very proud of our success so far, but we know that we can do better and one of the next goals is to see how we can improve and learn from other international leaders while being helpful to businesses here in Manitoba who want to become B Corp certified,” added Sitka.

We’re proud to join the small but growing family of Certified B Corporations in Manitoba.

For more information or to book interviews: Dean Beleyowski, Director, Marketing
Direct: 204.258.3506 | Mobile: 204.290.2899 |


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